Case Studies
Launching IKEA's First Local Marketing Strategy in Shanghai
Launching IKEA's First Local Marketing Strategy in Shanghai
Launching IKEA's First Local Marketing Strategy in Shanghai
As the strategic marketing consultancy for IKEA in Shanghai, Strategic Alchemy redefined the brand’s local engagement, spearheading its first-ever regional marketing strategy. Understanding the nuances of the market, we introduced an innovative mobile showroom concept, allowing customers to immerse themselves in IKEA’s world beyond tradi
As the strategic marketing consultancy for IKEA in Shanghai, Strategic Alchemy redefined the brand’s local engagement, spearheading its first-ever regional marketing strategy. Understanding the nuances of the market, we introduced an innovative mobile showroom concept, allowing customers to immerse themselves in IKEA’s world beyond traditional retail spaces.
Our high-impact approach was rolled out across five key markets, and in Shanghai, we secured one of IKEA’s first-ever media PR placements in China—a milestone that amplified brand awareness and customer trust.
By blending strategic insight with bold execution, we not only elevated IKEA’s visibility but also drove significant sales growth, cementing the brand’s presence in one of the world’s most competitive markets..
Transforming the Haymarket Chamber of Commerce
Launching IKEA's First Local Marketing Strategy in Shanghai
Launching IKEA's First Local Marketing Strategy in Shanghai
Between 2012 and 2020, Strategic Alchemy led the revitalisation of the Haymarket Chamber of Commerce (HCC), repositioning it as a driving force within Sydney’s business community. Through a holistic marketing, digital transformation, and strategic engagement approach, we propelled HCC into a new era of growth, innovation, and influence.
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Between 2012 and 2020, Strategic Alchemy led the revitalisation of the Haymarket Chamber of Commerce (HCC), repositioning it as a driving force within Sydney’s business community. Through a holistic marketing, digital transformation, and strategic engagement approach, we propelled HCC into a new era of growth, innovation, and influence.
The Transformation
- Membership & Revenue Growth – A strategic overhaul of HCC’s marketing and communication efforts led to a 200% increase in membership revenue, significantly strengthening the Chamber’s financial foundation.
- Digital Evolution – We reimagined HCC’s digital presence, enhancing online engagement and creating a dynamic platform that fostered deeper connections with members and the broader business community.
- Community-Led Innovation – Strategic Alchemy introduced the “Haymarket Live Work Play Guide”, a first-of-its-kind publication showcasing the precinct’s commercial and cultural vibrancy, further positioning HCC as a key advocate for the district.
- Iconic Event Development – Partnering with government stakeholders, we co-created and executed landmark initiatives, including the first-ever annual Chinatown Chinese New Year celebrations, the Haymarket Heartbeat Street event, and immersive light installations—transforming Haymarket into a thriving cultural and business hub.
- Sustained Financial Growth – Our innovative initiatives and strategic partnerships secured a consistent 20% annual revenue increase, ensuring long-term sustainability and impact.
Key Results
✅ 200% membership revenue growth through targeted marketing and member engagement
✅ Comprehensive digital transformation, elevating HCC’s brand presence and communications
✅ Stronger community ties through pioneering cultural and business-led initiatives
✅ Sustained revenue diversification, with 20% annual growth from strategic partnerships and events
Strategic Alchemy’s Role
🔹 Growth & Marketing Strategy – Designed and implemented high-impact campaigns to expand HCC’s reach and engagement.
🔹 Digital Transformation – Overhauled online platforms, improving accessibility and visibility.
🔹 Community & Stakeholder Engagement – Built and nurtured strong partnerships to drive economic and cultural impact.
🔹 Commercial Strategy – Identified new revenue streams and maximised sponsorship opportunities.
🔹 Event & Experience Design – Conceptualised and executed large-scale events that resonated with the business and cultural community.
This transformation solidified HCC’s influence in Sydney’s business ecosystem, ensuring its long-term relevance, impact and economic contribution.
Pioneering Eat2eat.com’s Market Entry in Australia
Launching IKEA's First Local Marketing Strategy in Shanghai
Pioneering Eat2eat.com’s Market Entry in Australia
During the Dot-Com boom, Eat2eat.com, an emerging online restaurant reservation platform, set its sights on expanding into the Australian market. Strategic Alchemy was entrusted with leading this expansion, delivering a high-impact market entry strategy that accelerated growth and positioned Eat2eat.com as a frontrunner in the industry.
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During the Dot-Com boom, Eat2eat.com, an emerging online restaurant reservation platform, set its sights on expanding into the Australian market. Strategic Alchemy was entrusted with leading this expansion, delivering a high-impact market entry strategy that accelerated growth and positioned Eat2eat.com as a frontrunner in the industry.
The Market Breakthrough
Rapid Client Acquisition – Within just six months, we secured partnerships with 30+ dining establishments across major Australian cities, surpassing initial projections and creating a strong foundation for long-term growth.
Strategic Content Partnerships – By negotiating and formalising collaborations with leading Australian food and lifestyle platforms, we amplified brand visibility and drove significant user engagement.
Key Outcomes
✔ Market Entry Strategy – Conducted deep market research to understand consumer dining behaviours, leveraging insights to tailor a launch strategy that resonated with Australian restaurateurs and diners.
✔ Team Leadership & Local Operations – Built and led a dedicated on-ground team, fostering a collaborative and innovative culture to drive sustained expansion.
✔ Business Development & Growth – Identified and capitalised on emerging opportunities, establishing Eat2eat.com as one of Australia’s first competitive online dining platforms.
Strategic Alchemy’s Role
🔹 Go-To-Market Strategy – Designed and executed a data-driven market entry plan for long-term scalability.
🔹 Brand & Partnership Strategy – Secured high-value content alliances to enhance credibility and reach.
🔹 Sales & Client Growth – Spearheaded business development, rapidly onboarding key restaurant partners.
🔹 Operational Expansion – Established a strong local presence, ensuring seamless integration into the Australian hospitality ecosystem.
Through Strategic Alchemy’s expertise, Eat2eat.com successfully launched, scaled, and cemented its reputation as a leading player in Australia’s online restaurant booking sector—demonstrating the power of a strategic, well-executed market entry.